Lorrie Walker asked:


Rasmussen College is believed to be the only higher education institution in the world to devote a degree program to teaching students how to reach consumers through Internet marketing-based tactics.

ORLANDO, FLA. — The advent of the Internet is changing the face of advertising and marketing by opening up a new world of opportunities to reach consumers of myriad products and services.

To address these new demands, Rasmussen College recently introduced a bachelor’s degree in Internet Marketing . “After conducting extensive research, we found that Rasmussen is the first college in the world to introduce a degree program dedicated solely to the field of Internet marketing,” said Brandon Steele, Online Marketing Manager for Rasmussen College.

Two other schools offer similar programs, but neither matches the depth of Rasmussen’s Internet Marketing degree, Steele said. The University of Virginia offers a certificate program in eMarketing. The University of British Columbia offers a Diploma in Web Analytics, a subset of Internet Marketing .

“Our degree program is much more encompassing,” Steele said. “It teaches all of the different aspects of Internet Marketing.”

Rasmussen’s Internet Marketing program combines traditional marketing skill sets with cutting-edge “e-strategies” and Web skills. It covers topics including Internet consumer behavior, search engine marketing and Web media marketing, among others.

The program was created in response to the growing need for education in this field, Steele said.

When the first banner ads appeared on www.hotwired.com in October 1994, the Internet Marketing craze began. Until now, those interested in learning Internet marketing relied on website chat rooms, books and trial and error tactics. A great deal of contradictory information exists on this topic, and the fact that this is a skill set which continues to evolve made learning the ropes more difficult, Steele said. “This is the program I wish had been around when I first started out.”

In the United States, 68.5 percent of the population uses the Internet, according to the Internet World Stats Web site.

“Internet Marketing is becoming so important because so many people are on the Internet today,” Steele said. “At this moment there are more web-pages than people in the world.”

The growing number of web-pages and websites means that companies must make concerted efforts to market themselves online and avoid being lost in the vast sea of information. “The Internet Marketer is the difference between a website ranked high in a search engine and one lost in cyberspace,” Steele said.

Students who earn bachelor’s degrees in Internet Marketing will be equipped to help companies set themselves apart on the Internet.

They will learn to assist companies in designing sites that are navigable and user friendly.

“On the Web, content is king,” Steele added “and if people can’t easily find that content, they will leave the site.”

Besides optimizing a website, graduates of this program also will learn the best ways to bring people to a site, the latest strategies in social marketing and the importance of relevant content.

Preparing for an Internet Marketing Degree

There are some steps students can take to prepare for a degree in Internet Marketing, Steele said.

High school students should take computer courses and learn basics, such as Microsoft Word and Excel. Basic web programming such as HTML or CSS is also good to know, Steele said. Good writing skills are a plus for writing Web copy and blogging, both of which are important Internet Marketing elements. Introductory business courses and marketing courses also are helpful.

One important item to remember is that Internet Marketing continues to evolve as technology improves and marketing professionals learn more about the Internet’s possibilities in reaching target audiences.

“This degree program will help you learn the fundamentals,” Steele said. “Graduates can branch out and specialize, but this will provide the solid foundation needed to succeed in Internet Marketing.”

The constant changes are one of the exciting aspects of this growing career field.

“You can never rest on your laurels,” Steele said. “In this field, you will be constantly learning. That is part of what makes this career so challenging and exciting.”

Learn More

If you would like more information on Rasmussen College’s Internet marketing program, visit their Web site: www.rasmussen.edu or call 888-572-6877 .

About Rasmussen College

Rasmussen College is a private institute of higher learning founded in St. Paul, Minn. on Sept. 1, 1900. The school serves students through its network of 12 campuses in the Midwest and Southeast and its virtual campus. It is regionally accredited by the Higher Learning Commission, a Commission of the North Central Association of Colleges and Schools, to award associate’s and bachelor’s degrees and diplomas and certificates in a variety of program areas.

Van asked:

The internet is now the way for doing business and companies see significant returns by doing business online. Just as marketing strategies play an important role in the traditional way of doing business, they are equally required when the Internet is used to do business.

Internet Marketing is all about making the best use of the power of the internet to reach across to a wide audience, located across the globe. The many aspects to internet marketing include affiliate marketing, pay per click advertising, e-mail marketing, banner ads, interactive advertising, search engine marketing, article marketing, and blogging.

Through these hosts of techniques, companies can gain attention of people who surf for information about their products or services. In other words, they can reach out to a targeted audience and get a positive response from such as audience, since the people they target are the ones actually seeking their services.

Internet marketing” has a lot to offer to companies doing business over the internet and is now seen as a vital tool for business promotion. It offers a host of benefits such as:

• Customers can buy the product or service they want, at their convenient time. All they have to do is log onto the Internet, search for the relevant site, learn about products and make their online purchase.

• Internet marketing saves time and money. All the time and money resources that would have otherwise been put into ad campaigns in the T.V or through the newspapers can be put into other important business requirements, because internet marketing is not so expensive or time-consuming.

• Any company operating at a local level can move onto an international platform using the internet as a tool. Using the internet they can spread information about their products or services to national and international markets.

• The results of internet marketing are easier to track than traditional media. So, the effects of strategies used are seen immediately and this information can be used to shape business ideas.

Internet marketing is gaining popularity because of the advantages it offers to businesses trying to reach out to customers using the internet. If we must understand the benefits offered by internet marketing, we need to see how it actually works in an example.

As an example, let’s see how internet marketing can be applied to a website to promote it across the internet. If a company wishes to popularize its products and services across the internet, it requires a good website. This means the site must look good and present information in a clear and concise manner. It should have tools by which user can easily navigate the site and it should have security features in place for visitors to make purchases safely.

Above all these measures the website must be search engine friendly for it to turn up in top listing during searches. This includes placing the right keywords in the contents and using link popularity services to promote the site in search engines. It is all these strategies put together that will make the site popular over the internet.

The objective of Internet marketing is to increase traffic to your website, thereby promoting sales. Affiliate programs, pay-per-click, behavioral targeting, latent semantic indexing, targeting at the right audience, are all steps which form part of the internet marketing strategies that promote this objective. If a company adopts just the right mix of internet marketing strategies, their popularity in the internet rises and they see a constant stream of visitors. Much of these visitors turn into qualified leads and sales, which helps them in turn to achieve business objectives.

However, there are some issues of concern in the area of internet marketing. One main limitations is that technologies which process payment (though they seem very reliable) have yet to fully advance and emerge and fool-proof systems. Shopping over the internet nothing like real shopping, where you can actually feel the goods you want to buy before you buy them and as a result no matter what strategies you use, the internet is really not the place to sell certain goods which really need touch and feel before purchase. If a company were to design a large and complicated website, a user with a slow internet connection can’t have the shopping experience the site can actually give them and this is a turn-off for the visitor.

Above all these concerns and in spite of the popularity of television and other media, internet marketing is being widely used to sell products and services, because the internet is playing a vital role in spreading information to people across the globe. It is the new way to reach out to a wider audience and in course of time will be as much used as television, radio and other forms of advertisement by businesses to promote themselves to potential customers across the globe.

Groshan Fabiola asked:


Dallas internet marketing is concerned with advertising and selling goods and services by means of the Internet. The internet marketing usually consists of interactive advertising, pay per click advertising, e-mail marketing, search engine marketing, banner-adds, blog marketing and blogs, article marketing and so on. As a part of electronic commerce, Dallas internet marketing includes sales, customer service, public relations, and information management. Since access to the Internet is more and more widely available and the use of the Internet is growing rapidly, Dallas internet marketing has become very popular. Statistics say that out of all consumers with Internet access at home, over a third use it to purchase something.

The beginning of internet marketing goes back to the last decade of the twentieth century, and the first forms were no more than websites based on texts which offered information on several products. Over the years it has evolved to what Dallas internet marketing is today, that is providing more than just information products. The range of products and services that Dallas internet marketing offers now is very wide from advertising space to business models and software programs.

When speaking of internet marketing, we commonly refer to marketing strategies which are no longer used in mail, TV or radio alone, but are now applied to the business space of the internet as well. With internet marketing there are benefits as well as limitations.

One of the most important benefits that come with Dallas internet marketing the availability of information. Consumers learn everything they need to know about the products and are also given the possibility to purchase them around the clock. The money that would have gone on a powerful sales force can now be saved by companies which use Dallas internet marketing. The internet ha no boundaries of time or space, so if company functioned at a local level alone, you can now expand through Dallas internet marketing to a national marketplace or even an international one. Dallas internet marketing can be significantly less expensive than other media, making it possible for small players to enter this realm as well. Not to mention that the efficiency of the internet marketing is easier to follow than the one of traditional media, showing advertisers what is accountable and what is not. Compared to TV or radio marketing, Dallas internet marketing is growing rapidly, like all the other segments in the Internet field, while becoming increasingly popular among consumers and small businesses.

One of the aspects that Dallas internet marketing focuses on is pay per click advertising. Dallas pay per click is an advertising technique which is used mostly on search engines, websites and advertising networks. Dallas pay per click advertising functions in the same way that all the other similar advertising techniques do. Some keywords are bid on and sponsored ads or sponsored links are created. When the user clicks on the ad that he/she sees next to or above the search results on a page that’s when the advertiser pays. Dallas pay per click advertising is that simple.

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